overspray artwork - overspray street art

an amazing display of overspray street art on a building in ohioOverspray artwork

                          "Life Comes at You Fast"   

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Nationwide Insurance had terrific product awareness, but the company was struggling to boost awareness of its financial-planning products. Marketing agency TM Advertising decided to blended truth with subtle humor. The landmark advertisement campaign was installed in Nationwide's hometown where a banner depicted a spilled bucket with paint overspray dripping down the building into the parking lot below. The promotion garnered marketing & art awards.                                                                                                                                                                                                                                                        .             
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